5 questions to ask a reporter to help improve your story pitching

The answers to these five questions can say a lot about what stories a reporter is looking for and how…

It’s not you, it’s me: Why reporters are rejecting your media pitch and how to move on from it

Whether in love or story pitching, rejection is hard.

7 tips for recycling a story pitch that didn’t get picked up the first time (or maybe did)

If you have an interesting story happening at your campus but the first attempt to pitch it to the media didn’t work out, here are few ways to break your story into its component parts to spin a new pitch that might yield better results.

The No. 1 mental trick every job applicant must know for nailing their next job interview

If you’re looking to take your next step in your school communications career — or any field — here’s the one tip you should know going into your job interview.

How Grand Forks Public Schools made one of the most comprehensive school Emergency Communications Plans you’ll ever see

Twitter this month was full of juicy tidbits and handy hacks from this month’s 2019 NSPRA National Seminar, but few…

Analytics: As newsrooms continue to ‘go digital,’ helping reporters meet their digital goal is key to media relations

(WARNING: This may be the nerdiest public relations/digital media post you read all year!)

Serving leftovers: How to warm up your cold story pitch and make that press release look appetizing again

What was once so hot and tantalizing is now just cold and ready for the Trash Bin. I could be talking about dinner leftovers. But I’m really talking about how a journalist sees a story pitch from something that happened more than about a day ago.

How to politely fact-check a reporter in advance to avoid a mistake in reporting

For an industry that is so (rightfully) obsessed with getting the facts straight, it may come as a surprise to many outside the newsroom that there is no one, universally accepted process for journalists to fact-check their work.

How to get over writer’s block in 5 easy steps

If you find yourself stuck trying to write that next press release or campus magazine article, or the idea of committing words to paper makes you overly-anxious or self-critical, here are a few tips for pushing past the block.

7 ways to use Constant Contact, Smore or any other newsletter program to improve your press release success rate

If you’re using Constant Contact, Smore or some other email system with stats to send out press releases, here are a few ways to use the system to improve your email pitching both in the short-term and in the long run…

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How to write a press release to make it the ultimate multitool